Ad-Mad

I think its about time that i took a dig at something. Three blog posts on, and nothing has yet been ripped apart and shredded into little pieces.Shocking. Well let's get down to business. After all, this is what blogs are meant for.
Now, if anyone hasn't noticed yet, creativity has taken a very severe hit when it comes to the subject of advertisements on television in the recent months.Insanity is the new 'name-of-the-game'.
To get a clear picture of what i'm trying to convey, let's consider the new Pepsi campaign.Its got arguably some of the biggest current bollywood stars and yet this pathetic attempt at humour is less appealing than a bottle of warm, flat diet pepsi. To add to the pain, it has precious little to do with the product itself, or so it seems. Apparently, when you watch cricket while drinking Pepsi (or vice versa), it becomes "Pepsi TV". The idea is so poorly conveyed that when victims of this ad campaign saw a banner that said "Pepsi TV" outside a shop, they actually went in and enquired whether the cola company was starting a new channel.Enough said.
Even less commendable is the Sprite ad featuring an oh-so-smug looking Sania Mirza giving smart-ass answers to patronizing wierdos. And it definitely doesn't do any favours to the girl's attitude and/or reputation.
On another note (pun intended, you'll know why), while Hutch's "Mobile Manners" campaign encouraged us to 'choose your ringtone wisely', Reliance continually urges people to choose the crudest hindi songs as their ringtone, because apparently your rickshaw-wallah might enjoy the cacophony.Smooth.
However, one of the lowest moments of the Indian Ad industry would definitely be the time when we were all treated to the entire Indian cricket team grooving to the beats of "oye Bubbly" on a cricket field, no less.
The clowning glory in recent times is probably Aamir Khan's Japanese-desi act where he looks like he's got a pencil between his cheeks. Ouch.
Shahrukh, the so-called 'King Khan' has been reduced to a lowly biscuit ad, that looks straight out of a d-grade bollywood flick and shot in a dance bar. God Save the King.
And finally, there's another pain-fest in store when you watch a rather lecherous looking Shekhar Suman pull girls half his age into a hoarding of all things. Must be one helluva mouth freshener.Well if i've touched a few nerves here, my work is done. Happy viewing!

Comments

Anonymous said…
more like sad-ad world...
don't even get me started on those pesky kids in those ads!
11:02 PM
Anonymous said…
ur blog post has been read.
ur blog post has touched nerves.
u have accomplished what u set out to do.
congratulations
when the cos. drop in for recruitment, u can b certain that O&M, Lowe and the rest wont have u on their list...wink

i 'rub' ppl the wrong way dont i?!
5:15 PM
Anonymous said…
hey. am linking your blog to mine.
2:20 PM
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